PLAY RUGBY USA — SMS TERMS AND CONDITIONS 

Effective Date: June 2026 

These SMS Terms and Conditions (“SMS Terms”) govern your participation in the Play Rugby USA SMS messaging program. By opting in to receive text messages from Play Rugby USA, you agree to these SMS Terms. These SMS Terms supplement the Play Rugby USA Privacy Policy and the Play Rugby USA SMS Privacy Notice (collectively, “Play Rugby USA Policies”). 

  1. Program Description

Play Rugby USA offers SMS messaging programs for the purpose of communicating with participants, parents/guardians, coaches, volunteers, donors, and community supporters. Messages may include program updates, event notifications, registration confirmations, schedule changes, safety and weather alerts, and organizational announcements. 

  1. Enrollment and Consent

By opting in to Play Rugby USA's SMS program, you expressly consent to receive recurring automated text messages at the mobile phone number you provide. You may opt in by one of the following methods: 

  1. Completing a web-based registration form that includes an SMS consent language; 
  1. Providing a phone number in writing to Play Rugby USA during an in-person event, school visit, or program registration 
  1. Texting a designated keyword (e.g., JOIN, RUGBY, YES) to Play Rugby USA's designated 10-digit long code number; or 
  1. Providing verbal consent during in-person or telephone registration, confirmed by a written or electronic follow-up. 

When a phone number is provided by someone other than the phone’s owner (for example, a student providing a parent’s or guardian’s number during a school visit), Play Rugby USA will send a single confirmatory text message to that number. This message will identify Play Rugby USA, explain why the recipient is receiving the message, and provide clear instructions for opting out. No additional messages will be sent unless the phone’s owner affirmatively confirms enrollment or independently opts in. If the phone’s owner takes no action in response to the confirmatory message, messaging will not continue. The recipient may reply STOP at any time to stop receiving SMS messages. This does not affect program enrollment or participation. 

Consent to receive text messages is not a condition of any purchase, donation, registration, or participation in Play Rugby USA programs. 

  1. FCC One-to-One Consent Compliance

In accordance with FCC regulations effective January 27, 2026, your consent to receive text messages applies only to Play Rugby USA. Your consent and mobile phone number will not be shared, sold, or transferred to any other organization for messaging purposes. 

Each sender must obtain its own independent consent. Play Rugby USA operates in full compliance with the FCC’s one‑to‑one consent requirements under the TCPA. 

  1. Message Frequency

Message frequency varies depending on program activity and the time of year. Message frequency may increase during active program periods and decrease during off-season periods. 

  1. Message and Data Rates

Standard message and data rates may apply to text messages sent to and received from Play Rugby USA, depending on your wireless carrier and service plan. Contact your wireless carrier for details on your plan’s messaging rates. 

  1. Opt-Out

You may opt out of Play Rugby USA's SMS program at any time by replying STOP to any text message you receive from Play Rugby USA. Upon receipt of your opt-out keyword, you will receive a single confirmation message: 

"You have been unsubscribed from Play Rugby USA messages. No further messages will be sent. Reply JOIN to re-subscribe or contact [email protected]. 

No additional messages will be sent to your number unless you affirmatively re-enroll through any approved opt-in method. 

  1. Help

For assistance with Play Rugby USA's SMS program, reply HELP to any message. You will receive the following response: 

"Play Rugby USA SMS Help: For support, email [email protected] or call 646-547-9756. Reply STOP to unsubscribe. Msg & Data rates may apply. Msg frequency varies." 

  1. Supported Carriers

Major U.S. wireless carriers are supported, including but not limited to AT&T, T-Mobile, Verizon, and their respective subsidiaries and MVNOs. Play Rugby USA and wireless carriers are not liable for delayed or undelivered messages. Message delivery is subject to effective transmission by your wireless carrier and is not guaranteed. 

  1. Content

Messages sent through Play Rugby USA's SMS program may include but are not limited to: 

  • Program and organizational announcements; 
  • Practice and game notifications; 
  • Event reminders and logistics; 
  • Registration confirmations and reminders; 
  • Weather and safety alerts; 
  • Links to Play Rugby USA web content (playrugbyusa.org); 
  • General organizational news and community engagement. 
  1. Privacy

Your phone number and SMS opt‑in data will not be sold, rented, or shared with any third party for their own marketing or promotional purposes. 

For full details on how we collect, use, and protect your information, please review the Play Rugby USA SMS Privacy Notice and the Play Rugby USA Privacy Policy. 

  1. Initial Outreach (Pre‑Registration)

During school visits, interest events, or other outreach activities, Play Rugby USA may collect a student’s name, grade, school, and a phone number (which may belong to the parent, guardian, or the student) for the purpose of sharing program information. Play Rugby USA will send only a single informational or confirmatory message to this number (for example, a link to program information or the registration form). No number collected during initial outreach will be enrolled in recurring SMS messaging at this stage. 

If a student provides their own phone number, Play Rugby USA will not use that number for ongoing direct communication until a parent or guardian has registered the child and has provided or approved that youth phone number for program‑related communication. Ongoing direct SMS communication with a youth participant begins only after parental approval. 

  1. OngoingYouth Participant Communications (Post-Registration) 

Play Rugby USA program staff, coaches, and volunteers may communicate via SMS directly with youth participants only for program‑related and student‑support purposes, such as: 

  • Practice and game schedules 
  • Event logistics 
  • Attendance 
  • Mentoring and academic support 

SMS communications with youth are never used for fundraising. 

Parents/guardians are informed during registration that direct communication with youth may occur. 

  • Direct communication with youth will occur only when a parent or guardian has provided or approved communication with the youth’s phone number. 
  • Parents/guardians may request at any time that all SMS communications be directed solely to the parent/guardian contact on file by emailing [email protected]. 

For full details on how we handle children’s personal information, see Section 7 (Children’s Privacy) of the Play Rugby USA Privacy Policy. 

13. Acceptable Use

Play Rugby USA's SMS program is intended solely for organizational communications as described herein. You agree not to reply to messages with content that is unlawful, threatening, harassing, defamatory, obscene, or otherwise objectionable. Play Rugby USA reserves the right to remove any individual from the messaging program who violates these acceptable use standards. 

14. Modification

Play Rugby USA reserves the right to modify these SMS Terms and Conditions at any time. Material changes will be communicated via text message and/or posted on the Play Rugby USA website. Your continued participation in the SMS program after notice of such changes constitutes your acceptance of the modified terms. 

15. Contact

Play Rugby USA 

500 7th Avenue, 8th Floor  

New York, NY 10018 

Email: [email protected] 

Phone: 212.757.3421